前面说过的一本书The Adventures of Johnny Bunko的作者Dan Pink在TED有个很有意思关于工作动机的演讲。
演讲提到一个心理学的实验：
Dan Ariely, one of the great economists of our time, he and three colleagues, did a study of some MIT students. They gave these MIT students a bunch of games. Games that involved creativity, and motor skills, and concentration. And the offered them, for performance, three levels of rewards. Small reward, medium reward, large reward. Okay? If you do really well you get the large reward, on down. What happened? As long as the task involved only mechanical skill bonuses worked as they would be expected: the higher the pay, the better the performance. Okay? But one the task called for even rudimentary cognitive skill, a larger reward led to poorer performance.
比较好玩是黑体那句话。stick and carrot的体系不一定在所有场合都试用。我最近写论文一直都用到半导体中的结型场效应管(JFET)，跟这个还是挺类似的。就是金钱和惩罚的刺激大概在个人表现的线性区 (Linear Region)有用，会带来正反馈的作用，到了饱和区(Saturation Region)，在多的金钱和惩罚不会改变表现，而且过多的刺激只会带来击穿(Breakdown Region)。
你可以在这听到这段演讲(带字幕)和下面的不带字幕的版本。
更加推荐的是：
RSA Animate用简笔画的形式对这段演讲的解读：
Drive: The surprising truth about what motivates us
很可惜，你得翻墙看，不知道如何翻墙，给51fqrj@gmail.com发封信试试看。
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